Mission
Rum For All is a unique and impartial initiative supported by Rum producers with the express goal of bringing due respect to Rum's singular role as a world-class adult beverage of pedigree, elegance and versatility.
For far too long we have heard that Rum will be the next spirit to capture the attention and imagination of America. Within the last two decades we have witnessed the rise of several other spirits categories most notably whisk(e)y and tequila. These great spirits deserve the spotlight but none more so than the most versatile and agreeable spirit on the planet, Rum.
No other spirit offers such wide appeal to both the novice and expert. Rum is congenial, sophisticated, playful, Tiki, shaken, stirred, or punched. Rum's days as a bridesmaid are over. With the foundation of Rum For All we have put the drinks world on notice. Rum is no longer "next." Rum is now!
Rum For All does for Rum what the individual brands cannot. This independent Rum initiative will elevate the esteemed category. A high tide lifts all boats!